My old pal Matthew Freud is truly a legendary manipulator, stage manager and fixer; a figure, whose undoubted skills as a PR suit, moves in shadowy circles. A regular at Davos, he knows how to knit his contacts together. There is much bitching about him, but not from me. There seems to be some sense…
After the success for the pharmaceutical company, Moran was employed by a lesser known modelling agency in Arkansas. To push this agency, Moran needed a real point of difference and after much thought, he created what became known as the “Cradle of Glamour” for a photocall. The idea was to create a Garden of Eden…
The Daily Mirror has an interview with Shilpa Shetty which takes up practically a third of the paper. I don’t think this will be the full stop on Shilpa’s story, but what is interesting for a media watcher is The Sun’s front page. The cover has been created as a response to losing the interview…
The Scotsman 29 Jan 2007 AS TELEVISION reality show Celebrity Big Brother finally ground to a halt last night after nearly a month on air, Shilpa Shetty – the Bollywood actress at the centre of alleged racist bullying by other contestants – was poised to convert her ordeal into a string of lucrative career deals….
Jim Moran was employed to publicise a cosmetics arm of a major U.S. pharmaceutical company. Instead of the usual run of the mill celebrity endorsement, Moran decided to give the idea some intellectual thought and put a back story to the photo call that he organised. Moran used the well known “Delia Collins School of…
From Guardian Unlimited – UK She survived Jade, Jo and Channel 4. Now Shilpa reaps her reward At 9.46am yesterday, Shilpa Shetty, a Bollywood actor, began applying make-up. Four minutes later she sat down at the kitchen table. At 9.54am she began brushing rubbish from the kitchen floor, before asking if anyone would like to…
There is a real head of steam building as Celebrity Big Brother comes to a head. Rumours are circulating that Max Clifford is going to be the representative of Shilpa Shetty. If this is the case then agent John Noel who represents: Chantelle Houghton, Dermot O’Leary, Russell Brand, Davina McCall and Jade Goody will have…
It’s shocking news for Hollywood http://media.guardian.co.uk/diary/ that Sky is going to screen the Oscars in high definition. I suspect this might have got a few famous Hollywood faces scared to death if they’ve undergone a bit of nip and tuck. If the Oscars are shot and shown in HD, then won’t every scar and crinkle…
This could be the publicity stunt beyond all publicity stunts – are we really to believe that Jade Goody is going to undergo a life changing experience after news that she will visit India to apologise for her supposed racist remarks against Shilpa Shetty. An unattributable source has given this nuggest of information to the…
One of the biggest money spinners in PR at the moment is the contract for HDTV. Back in 1938 it was another technological break through that was in the headlines, albeit less hi tec. The radio exhibition at London’s Olympia was set up to promote radio hardware in an attempt to get more people to…