There has been so much coverage this weekend on the anniversary of the Falklands War, with many of the original war correspondents reminiscing 25 years on. One person who isn’t seen in print marking the anniversary though is Ian Macdonald, ministry of defence spokesperson who became a nightly figure in the nations’ living rooms. Macdonald…
Beleaguered England manager, Steve McClaren, was caught throwing his toys out of the pram during a post-match conference following England’s unenthusiastic performance against the minnows of European football, Andorra. Instead of fielding an array of pointed questions from the assembled press corps, the England coach simply walked out of the post-match news conference, telling the…
Mark Borkowski on using the lessons of the PR founding fathers to keep it real in the 21st Century Click here to view enlarged image
I am informed by David Brain’s blog that PR Week have published their PowerBook, Evidently I am on a list of folk that have declared some strange peccadilloes. David’s blog http://www.sixtysecondview.com has more information, when I can find the time to read the thing I will offer my point of view.
The food industry is an ingenious beast when it comes to persuading consumers to swallow information about the benefits of their foods. It’s a long-term investment for them to manufacture attitudes towards their product and they’ll go to any length to plug it, covertly or openly. Usually, stealth is the favoured action. There’s a story…
Listening to the Today Programme yesterday morning, I was depressed to hear the story in Business News about the merger of George Wimpey and Taylor Woodrow. The reason was not so much the merger itself, but the bland and faceless media-trained voice of Peter Redfern, chief executive of Wimpey. It was deeply upsetting to hear…
The internet is littered with mythical tales of early Hollywood scandals that never saw the light of day; rape, abortions, drug abuse and suicide amongst others. Back then, the media was corralled by publicists and many deals were struck with high-ranking officials in the police department to keep most of them – from the least…
I need to send out a big thank you to the team from Borkowski who handled the PS3 launch at Virgin Megastores so brilliantly. The team turned up at Oxford Street on Wednesday at 11am to get things underway and worked through to midnight, then turned up on Thursday morning at 5.30am and worked right…
Despite having been a social pariah not so long ago, thanks to her role in the racist bullying on Celebrity Big Brother in January, Danielle Lloyd seems to be making something of a career statement – in the pages of the tabloids at least – despite headlines mere weeks ago suggesting that she’d never work…