We continue to see the heroic efforts made by the McCann’s to keep up Maddie’s public profile, so their daughter’s disappearance doesn’t fade into obscurity. Undoubtedly, the “cute” factor helps to perpetuate her media presence and without it, I fear she wouldn’t have so much attention. Maddie is cute and very photogenic which always helps…
by FERGUS SHEPHERD It was launched at the end of 1960, and one reviewer dismissed it for “its dreary signature tune and grim scenes of a row of terraced houses and smoking chimneys”. But Coronation Street, the world’s longest-running television soap opera, which gave the world Ena Sharples, the Rover’s Return and Ken Barlow, has again…
There is still no news of the missing toddler Maddy McCann. Here is an extract from BBC Radio 5 Live Breakfast. I comment on the success of the campaign to date and the pressures that it will face over the coming weeks, as the media loose interest.
I am often sent PR disaster tales this one from New Zealand, underlines the danger of staging a stunt without realising the risks. I am sure that it was a great success on the day, alas there is usually a huge hangover after the best party. The Warehouse, New Zealand’s largest general merchandise retailer, says it…
The Zimmers “My Generation” Released: 28/05/07
There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their…
Mars apologies to Veggies Mark discusses the PR issue on BBC Radio 5 Worricker on Sunday. Broadcast on Five Live – Sun 20 May – 10:00
Cannes has sometimes been seen as a vehicle to gain publicity for movies that aren’t quite finished, and Cannes goers have witnessed some doozy stunts in the past. This year, Jerry Seinfeld reigned as the king of all stuntsters when he went to the top of the Carlton Hotel, dressed as a bee, to promote…
There is another row over the pharmaceutical industry and EU reforms, in today’s Guardian. With drug companies being faced with declining sales, they seem to be making headway with their plans to enlist the patients themselves, their greatest allies, in the struggle to make more money. After drug companies were given permission to advertise their…