The creeping erosion of PR standards is highlighted again by some poor practice in a resultant picture caption in this morning’s Sun newspaper. Emblazeoned across the lovely Vicky Newton “bizarre” column is a promo snap of Girls Aloud all brandishing mobile phones. Clearly it was staged to promote the handset. The problem is the story…
It is not often I get to spend the evening drinking blood, smoking opium, helping with an abortion, witnessing open heart surgery, being seduced by a prostitute, accosted by a heroin addict and having my mind read but I should expect little else of a night out with Punchdrunk. Kill to get a Masque…
PR companies will do anything to drum up business and sometimes it involves being creative with the truth. This afternoon I was delivering my thoughts on the power of word of mouth at a Marketing Week gig in leafy Kensington. My attention was drawn to the promotional flyer of a young hungry PR hot…
One of the great Hollywood movie myths, created by studio publicists, was that it was actually Steve McQueen who outran the Nazis in the Great Escape with the 65 foot motorbike jump. Over the weekend this PR myth was dispelled with the death of Bud Ekins who was a well known stunt man in Hollywood….
1900’s – John D. Rockefeller regularly gave away silver dimes in front of reporters. It instantly caught the imagination of anyone who saw the image in the mass media, turning an alien faceless money-monger into a friendly old man giving a child a dime. Image is everything… 2007 – “The billionaire entrepreneur and serial self-publicist…
In 2002, eight cheezy PRs, including myself, were gathered together by PR Week to decide on the top 20 consumer PR campaigns in the history of publicity campaigns. One publicity stunt that shone out was Live Aid, 1984 which was an iconic event to raise awareness and money for starving Africans. It united the world…
An extract from Bob Burton’s Inside Spin: The dark underbelly of the PR industry. Brian Page, a 42-year-old railway worker, had been busy before Easter 1992 buying furniture for a house he had just moved into at Mt Pritchard, a south-western Sydney suburb. On their way home, his daughter Melissa wanted to stop at McDonald’s…
Michael Tchong has written an interesting paper on his site Darwin on Steroids: his claim is that while 75% of Americans object to steroid use, Marion Jones is part of evolution SAN FRANCISCO — 08-Oct-07 — Marion Jones is capturing headlines with an alleged admittance that she used steroids. A Friday poll of Facebook members…
I love this man…
Tayef is going to be a star…