Can brand Holly Willoughby survive Phillip Schofield fallout?

Mark Borkowski, told MailOnline that he believes Willoughby should stay with This Morning but also work out how she can progress with ITV.He said today: ‘I think that ITV should in some ways see her as an asset. Depending on where this whole story goes and whether it’s finished or not, there could be a…

What could happen to This Morning as ITV is plunged into crisis following Phillip Schofield’s bombshell confession?

Publicist Mark Borkowski told Metro.co.uk that This Morning is a ‘very important format for ITV’, adding: ‘Every iconic TV format has the opportunity to restore.‘I suspect in time it will look very different with perhaps high end celebrities no longer fronting the programme.’On the future of ITV, he continued: ‘The general criticism at the moment is being…

‘They operated as a unit’ – can Holly survive Phil’s fall from grace?

Willoughby herself, it should be said, is accused of nothing. “She is a great commercial commodity for ITV,” says celebrity publicist Mark Borkowski. “Holly would struggle on the BBC because of the level of commercial deals she has.”He remains unconvinced that ITV will want to lose her. “Finding somebody of that quality: a woman, the…

Inside the incredible transformation of Kylie Minogue that saw her turn from indie queen, to pop princess and disco diva

PR guru Mark Borkowski says: “She has not been a follower of fashion, she has been a creator of fashion.”…“She never felt desperate and doesn’t seem to need fame.”…”She has an excellent team who manage her so that we never get bored of Kylie.”https://www.thesun.co.uk/tvandshowbiz/22526794/transformation-kylie-minogue-indie-queen-pop-princess-disco-diva/

Holly Willoughby’s lawyers ‘have to come up with the goods’ as future hangs in the balance

Daily Express PR and branding guru, Mark Borkowski discussed Holly Willoughby’s future at This Morning during Sunday’s GB News. Mark told hosts Stephen Dixon and Dawn Neesom Holly’s “lawyers will have to come up with the goods” after news of Phillip Schofield’s affair surfaced.   Stephen began: “It’s very difficult one would imagine to actually go back on air anytime soon.”…

Alison Hammond and Dermot O’Leary ‘feel let down and upset’ by Phillip Schofield’s ‘extraordinary’ statement

Holly, who is officially due to be back on the show on Monday June 5 after a two-week family holiday, could extend her time off in a desperate attempt to avoid being dragged further into controversy, PR guru Mark Borkowski has said.The team behind ITV’s golden girl, including her advisers, agents and lawyers, will now need…

Who’s supporting who in Team Willoughby v Team Schofield?

PR guru Mark Borkowski told MailOnline that Schofield’s abrupt exit shows ITV has backed Holly Willoughby – but he understands they will have made promises to Phillip Schofield that his career there is not over.He said: ‘Phil’s departure is a chance for the show to be renewed and they are hoping it will be Holly…

Phillip Schofield: The TV host will reappear somewhere, says Mark Borkowski

BBC News Phillip Schofield’s career is not finished, according to a PR expert, after the TV host agreed to step down from ITV’s This Morning “with immediate effect” after more than 20 years. His departure comes after reports claimed relations between him and co-host Holly Willoughby had come under strain in recent weeks. In a…

‘She’s right at the top’: Meghan being lined up for new chat show

PR guru Mark Borkowski added that, with Princess Kate also image-building back in Britain, the “savvy” duchess is fighting back with a fresh public profile after negative publicity over Harry’s explosive memoir Spare and their Netflix series.https://www.express.co.uk/news/royal/1772634/meghan-markle-new-chat-show