Why Spotify’s big bet on Meghan fell flat

Crisis communications guru Mark Borkowski says the show may not have been compelling enough when Spotify reviewed the numbers.”It’s always about the content…. clearly there hasn’t been a big enough audience for it,” he says. “If you can’t deliver your fee, no one’s going to pay it.”Mr Borkowski says there is little doubt that the…

Sussexes advised to get ‘messaging right’ after lucrative Spotify deal ends

Mark Borkowski, a public relations and crisis consultant, said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series.He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie.“If they were successful and they…

What does end of Spotify deal mean for Harry and Meghan?

Mark Borkowski, a crisis PR consultant and author, said the end of the Spotify deal was not just bad for the couple’s brand, it also started “picking away the seams” of a lot of their other projects.“You can see this being a bit of a domino that leads to other problems,” Borkowski said. “Will they…

Sussexes advised to get ‘messaging right’ after lucrative Spotify deal ends

Mark Borkowski, a public relations and crisis consultant, said the announcement would diminish what the Sussexes could receive from possibly future episodes of the series.He said: “Spotify and all the streamers who did very well out of lockdown are now looking hard at the costs – their algorithms don’t lie.“If they were successful and they…

In times of crisis and catastrophe, I’ve witnessed the importance of facing reality head-on

It’s akin to standing on the edge of a cliff, unaware of the impending storm. The looming disaster patiently waits, ready to strike, while those in power remain lost in denial. But embracing the truth, no matter how difficult it may be, is the crucial first step towards averting catastrophe. It grants us the strength…

Speed kills

An aphorism ingrained in our minds. This week, the news agenda gained momentum through tabloid media narratives, fueling debates on Twitter. From the Holly and Phil estrangement to the King receiving honey from David Beckham, the cacophony of chatter drowned out something profound: ideas and insight.Each incident triggered angst, echoing the diverse passions of the…

Emotional Holly Willoughby ’employs Meghan Markle tactic to power through scandal’ – expert

Mark Borkowski, PR guru of Borkowski agency, gives credit to the ‘nervous’ 42-year-old for addressing the upset ‘head-on’ and likens her soft ‘theatrical’ approach to that of Meghan Markle….Mark told the Mirror: “Questions remain about just how Holly could have remained unaware of a liaison that was almost common knowledge in ITV circles and happening under her nose.”Of course,…

What’s next for Phillip Schofield? Life beyond This Morning as Holly Willoughby returns without co-star

Mark Borkowski, a PR strategist representing celebrities and corporate heavyweights, tells i that there is likely some scope for Schofield’s return one day to a TV channel- if not ITV or BBC, as we have seen in other examples.“It was said that Jonathan Ross was finished over Sachs-gate [Ross was hauled off the BBC after…

Inside Britain’s Got Talent winner Viggo Venn’s colourful life with stunning girlfriend… & cheeky link to Erling Haaland

PR experts are hailing the clown a genius with a bright career ahead of him, and reckon he’ll find a fan in King Charles.PR guru Mark Borkowski tells The Sun: “The mood of the nation wants to be cheered up. His performances are frivolous and full of stupidity.“He wants to make you laugh, and you could…

Why the Succession ending worked – according to the experts

Mark Borkowski, PR guru and author of The Fame Formula Whilst Succession’s finale was beautifully unexpected and wonderfully over the top in its drama, it wasn’t that far from the truth at any point. In the real world, Logan would have destroyed them all, and that’s really what happened. It’s very difficult for generations to…