As a fashion designer in the 1960s, Mary Quant was a true trailblazer who introduced new styles and designs and revolutionised how fashion was marketed and branded. Here are some examples of how Quant pioneered a modern, youthful approach to PR, marketing and branding:Making fashion accessible to young women: Quant created designs that were affordable…
The Daily Mail Meghan Markle has been in hiding for months as Prince Harry promotes Spare but she is set to make a very public comeback just days after the Coronation with new TV projects plus The Tig 2.0 also said to be in the pipeline, MailOnline can reveal today.The Duchess of Sussex has only been seen four times in…
“Before you embark on a journey of revenge, dig two graves.”As we slide inexorably from the everyday chaos of political peacetime into the unbridled melee of a British general election campaign, Kier Starmer and the Labour leadership would be wise to take heed of the adage.Labour’s election strategy of courting voters outside its progressive metropolitan…
The ex-POTUS understood how to manipulate chaos to build his cult. Donald Trump’s strategy during his term in the White House was to sew tribal division, piggyback on conspiracy theories and paint himself and his supporters as victims of injustice to such an extent that his base became radicalised. As he was turfed out of office,…
NOW TV has made an earnest effort to imbue UK publicity for acclaimed corporate tragicomedy #Succession with the show’s spirit.After manifesting a real-life sequel to a character’s dalliance with Scottish football, Succession’s final series was introduced with a fittingly over-the-top junket starring Brian Cox at the London Stock Exchange.It was a nice vanilla photo opportunity, Cox is…
The Daily MailSoccer AM star Rocket has said he ‘doubts’ the cult show could have continued in the current climate because people ‘get offended too easily’ – after it emerged the programme was being axed after almost 30 years. The Saturday morning football staple is set to be shelved as part of a drastic Sky Sports shake-up, with staff reportedly…
The Guardian It’s been a busy March so far for the Princess of Wales, following a lively February, and an active January. Last Thursday she was at a Muslim centre in Hayes, west London, paying tribute to fundraisers for the earthquake victims in Turkey and Syria, and the day before on exercises with the Irish Guards…
Financial TimesThe relationship younger audiences have with influencers, says Mark Borkowski, a PR executive, differs from that of past generations to celebrity-endorsed products. Today’s youth are complicit. “They follow them, understand the algorithms, they are learning from them. [Because] they think that they can do it. Younger kids are smarter than a marketing executive.” Full article: https://www.ft.com/content/4e9c33f2-deeb-4dbe-a296-3cf44bb2c5de
The MirrorBosses are begging Gary Lineker to return to Match of the Day – but he says he will never apologise for giving the Tories a kicking.BBC sport shows are in chaos as presenters, pundits and commentators down tools in support.They are furious the Beeb suspended Lineker, 62, for comparing the language around Home Secretary Suella Braverman ’s “cruel” migrant policy with that of…
The Guardian asked me to comment on the Gary Lineker “1930s Germany” scandal’s reputation fallout. Here are some less truncated thoughts: Gary Lineker is on safe ground; it’s been a generation since he retired from playing football. He still comfortably represents the most formidable blend of (men’s) footballing pedigree with televisual competence and charisma in…