In 1985, I was filled with excitement when I first discovered the benefits of the brick mobile phone

As an early adopter, I vividly remember sitting in a pub, taking a phone call, and realising that this could be the answer to working remotely. The idea of running my office from a charming old Cotswold hostelry seemed like utter bliss. Not WFH more WFTP. However, this dream scenario soon diminished as the hidden…

The rise of social media promised a vibrant public square

The rise of social media promised a vibrant public square, but it also brought forth new challenges. Online trolling, disinformation, and a disconnected public have plagued these spaces.Newsrooms rely on metrics to engage audiences, but we are transforming the digital realm into toxic hellscapes. The latest Reuters Institute Digital News Report reveals a decline in…

What is Ryan Reynolds doing on LinkedIn?

Financial Times Perhaps what the presence of stars on LinkedIn represents is the new mundanity of celebrity culture. Mark Borkowski, a PR agent, says stars such as “Richard Burton in the 1960s were known for their charismatic and often rebellious personalities. They were cultural icons who embraced a more flamboyant and turbulent lifestyle. Today’s celebrities…

Power struggle! ‘Fears for Tess Daly’ as Holly Willoughby tipped for Strictly

PR guru Mark Borkowski believes any changes to the hugely successful show, which pulls in up to seven million viewers an episode, could prove unpopular with audiences and understands viewers’ fears over the possibility of losing the current hosts.He says, “The fans’ fears over Tess leaving the show are totally understandable. People are habitual and…

What kind of Prince of Wales will William be?

“Producing content takes a lot of hard work, diligence and a great team,” British PR expert Mark Borkowski said in an interview.For Harry and Meghan, however, their road has turned decidedly bumpy as of late, with a barrage of negative headlines in the U.S. media. Word also emerged of a mutual agreement between the couple…

Why secretive super-rich hold key to philanthropy’s PR problem

Borkowski, who runs his own eponymous communications outfit, told the crowd that when it comes to giving, it’s crucial for those involved to be ‘constantly evaluating why they’re doing something’. ‘If people are genuinely authentic about their giving and what they’re doing, I think there’s a stability and truth in it,’ Borkowski said. Conversely, when undertaken for the wrong reasons,…

Could the Harry and Meghan ‘double act’ be over?

Daily Mail “Meanwhile, PR expert Mark Borkowski said: ‘Clearly they could be returning to their strengths.  ‘Harry to Africa, Meghan to life style and fashion – if the content they either suggested or produced has proved not to work or has not produced the numbers – they are focusing on what has worked in the…

Sir John Major’s session at the #KiteFestival yesterday sent my mind into a spin

Political giants, when out of power, exemplify the enormity of being an elegant and true sage. They demonstrate wisdom that surpasses partisan lines, showing us the value of thoughtful reflection and long-term vision. However, today’s political landscape is marred by hostility and a lack of respect for opposing values, amplified by social media sound bites.There…

Harry and Meghan’s new Netflix Great Expectations project ‘is nothing new’

As news of ‘Bad Manners’ emerged, PR expert Mark Borkowski said their lack of success so far showed they were failing to produce shows that interest the public. He told MailOnline: ‘Studio execs are subject to constant pitches ideas that have to be good. It shows they might be too far away from their audience tastes. Worthy…

‘Worthy content has to be good…it’s not just about broadcasting to their bubble’: says PR expert

PR expert Mark Borkowski said their lack of success so far showed they were failing to produce shows that interest the public. He told MailOnline: ‘Studio execs are subject to constant pitches ideas that have to good. It shows they might be too far away from their audience tastes. Worthy content has to be good it’s not…