“It’s absolutely a tactic,” says celebrity PR expert Mark Borkowski, “because as soon as you disclose that in the age of culture wars, you are cannon fodder.”Borkowski and Gamble both compare this apolitical side of Sweeney to Taylor Swift, who famously took a long time to disclose her political stance around the 2016 election, despite…
PR consultant Mark Borkowski warned the young actor’s team should jump into action and protect him.He said: “The issue is that, particularly when you get thrust into the public arena these days, you become public property very quickly.“The younger you are, obviously there’s rules and regulations, but the badlands of the internet don’t sort of…
“She’s killed off her innocent image, just as Britney Spears, Justin Timberlake and all the others had to,” says PR guru Mark Borkowski.“The young people who grew up watching her have also grown up, and kids today are growing up faster – some would say too fast. So she is giving her audience what they want, or…
The band have embraced the controversy around the legal case. “It is always down to authenticity and to commitment when it comes to taking a political position,” says PR agent Mark Borkowski. “But then those are the artists who then get targeted by the music industry and by the state.”Last night, Keir Starmer added his…
He and Spice Girl wife Victoria created Brand Beckham – fusing fame, fashion and football to redefine modern stardom.”Their brand has always been about control of narrative, image, and legacy,” says PR expert Mark Borkowski. “The media didn’t chase them. They gave it a trail to follow – blending scandal with strategy and high-end deals.”Beckham…
PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight.”I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that…
The timing of the Glamour piece was terrible or brilliant, “depending on whose publicist you were”, said the PR agent Mark Borkowski, who helped revive Noel Edmonds’ career. But however you look at it, it is “absolutely a war of spin”, he said of the shoot. “It’s what I call a visual soundbite. These images…
But despite the ex-England captain’s carefully-curated image, “skeletons in his closet” are likely to have delayed the crowning honour. “Beckham’s alleged involvement in a tax avoidance scheme was a PR nightmare,” public relations expert Mark Borkowski told the Daily Express. “While the scheme wasn’t illegal, it struck a nerve with both the public and the…
Shortly after the episode aired, the Duchess of Sussex also made a cryptic comment about ‘stepping back’ from her lifestyle brand, As Ever. As per GB News, in an interview with Fast Company, she hinted that she might never restock products such as her raspberry jam amid plans to “step back, gather data from the…
Mark Borkowski, arguably Britain’s leading PR guru, told MailOnline: ‘Meghan’s brand isn’t so much a business as it is an aesthetic experiment, mood over message.’One day it’s jam, the next it’s ambiguous talk of stepping back, then it’s whispers of fashion. From a PR standpoint, it’s all theatrics and no third act.’The brand has all…