Mark Comments in the Press.
With a keen eye for cultural trends and a depth of insight honed through years of experience in the public eye, Mark stands as a beacon of clarity in a world often shrouded in confusion.
Mark’s commentary is both thought-provoking and incisive, inviting audiences to see beyond the surface and engage with the complexities of our times.
Raducanu set for global media stardom, say UK marketing experts
The GuardianEmma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts.The 18-year-old, who swept aside her semi-final opponent, Maria Sakkari, in straight sets, will be the first British woman to reach a grand slam final for 44 years when she competes for the US Open title on Saturday night. For that victory she has made $1.2m (£864,000), four times her career earnings to date, and if she can triumph in the final her pay day will hit $2.5m. But that will just…
Meghan Markle and Harry’s Netflix plan will be ‘hard to stomach’ for Royal Family
The ExpressMeghan and Harry’s first Netflix series was announced earlier this year, marking a major step in their pursuit of independence in their new life away from royal duties. The programme – which is called Heart Of Invictus – will be produced by Harry and Meghan’s Archewell Productions company and follow competitors as they prepare for the 2022 games. Harry remains passionate about the Invictus Games which he established in 2013 after witnessing the US’s similar Warrior Games for veterans with physical and mental disabilities.As part of their deal with Netflix, the couple plan to make documentaries, docu-series, feature films,…
What’s next for Prince Andrew?
CBC NewsDuke of York has repeatedly denied sexual assault allegation at heart of lawsuit recently launched against himThe civil suit launched a few days ago against Prince Andrew may be new, but the allegations at its core — that he sexually assaulted one of convicted sex offender Jeffrey Epstein’s longtime accusers when she was 17 — are not.And there is nothing new in how Queen Elizabeth’s second son, who has repeatedly denied the allegations, has responded to the latest legal situation: with public silence.That’s not to say there’s been silence around the suit filed by lawyers for Virginia Giuffre in…
Prince Andrew Cannot Escape Sexual Allegation Lawsuit; Queen Elizabeth Leaving Him to Defend Himself?
EnstarsThere’s no escaping Prince Andrew’s latest sexual assault lawsuit this time.Despite his best attempts to distance himself from the controversy, the Duke of York is facing “death by a million daggers” with the new suit. Now, it seems like the entire thing keeps coming back to haunt him.According to PR expert and crisis management consultant Mark Borkowski, the favorite son of Queen Elizabeth II had an “albatross gripping his neck” regarding Virginia Roberts-Giuffre’s latest US lawsuit filed against him.The expert also claims that no matter what Prince Andrew would do, he wouldn’t escape the allegations and it was already justified…
Prince Andrew facing ‘death by a million daggers’ as crisis expert claims he can’t escape
The ExpressPRINCE Andrew is facing “death by a million daggers” amid the latest sexual assault lawsuit filed against him as despite his best attempts to distance himself from the controversy it keeps coming back to haunt him.Author and crisis management consultant Mark Borkowski explained Prince Andrew had an “albatross gripping his neck” with regards to the latest US lawsuit filed against him and claims no matter what he could not escape the allegations. Mr Borkowski said to some it was quite justified considering his relationship with paedophile Jeffrey Epstein and the fact Prince Andrew has not fully cooperated with US…
Can Johnny Depp bounce back?
The TelegraphIt feels portentous now watching Johnny Depp in Edward Scissorhands, seeing the peculiar tenderness he brought to a role that turned him from ’80s heart-throb into ’90s indie icon (and earned him his first major awards nomination – a Golden Globe for best actor). In Scissorhands (1990), Depp plays a fragile loner whose strangeness makes him captivating, yet ultimately isolates him. It was a part for which Depp seemed destined (although, weirdly, Tim Burton wanted Tom Cruise to play it), propelling him to other roles as eccentric outsiders that came to define him. In What’s Eating Gilbert Grape (1993),…
CEOs told to ‘think before they tweet’ after Just Eat spat with Uber
The Guardian Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation. Jitse Groen this week became the latest in a growing list of chief executives to be rebuked by customers, investors and even regulators over ill-judged tweets. Cat Rock Capital Management, an activist investor which has a 4.7% stake in Just Eat, highlighted Groen’s Twitter battle with Uber boss Dara Khosrowshahi as an example of outbursts that damaged the brand. The investor said Groen’s tweets had…
How ‘fantastic’ became Boris Johnson’s buzzword
The New EuropeanTheir eventual defeat to Italy in the Euro final at Wembley notwithstanding, Boris Johnson said on Twitter that Gareth Southgate’s squad put in a “fantastic” performance.Before the England manager lets it go to his head – unlikely, I know, for such a shrewd judge of character – he should be aware of one thing:That Johnson has, over the past few weeks, also used the word “fantastic” to describe a youngster who sleeps in a tent to raise money for charity; a visit to a green energy provider; a Dutch electric vehicle manufacturer; a group of volunteers and NHS…
How ‘woke’ killed off the funny commercial
The TelegraphProminent ad campaigns once dictated water-cooler talk and set the cultural agenda. Today, they’d be far too risky to ever be approvedLooking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. Furthermore, this visitor would assume, perhaps correctly, that it was the role of advertising agencies to inform, educate, and impart moral lessons on societies – anything other than sell goods.This visitor would report back to their extraterrestrial superiors that ad execs on Earth form a sort of priestly class, who give hope to their subjects by presenting us with…
Raheem Sterling set to be ‘next David Beckham’ and rake in millions with global brand
The MirrorRaheem Sterling is poised to become a global megastar like David Beckham after firing England to Tuesday’s Euros clash with Germany.Marketing experts say the forward has all the ingredients he needs to build ‘Brand Sterling’ – including son Thiago, who has embarked on a modelling career at the tender age of four.PR guru Mark Borkowski called Sterling, 26, a “sponsor’s dream”, and told how he could replicate Beckham’s success.The former England captain and his wife Victoria are now worth £380million. Mr Borkowski said: “This could be Raheem’s moment. He could make millions.”Sterling is the only England player to so…
Meghan and Harry ‘can’t earn money they need’ in UK as duchess tipped for US presidency
The ExpressPRINCE Harry and Meghan Markle are unable to raise the money needed for their big projects in the UK due to the Duchess of Sussex’s ambitions being much bigger – which could eventually lead to a race for the White House, a public relations expert and author says.PR expert Mark Borkowski said both Prince Harry and Meghan Markle are unable to raise the funds for their ambitious projects in the UK and have chosen America as to where they will “hitch their wagon” to build their brand. Mark Borkowski explained the couple’s ambitions are far greater than many might…
What’s in a royal baby name?
CBC News Prince Harry and Meghan’s daughter Lilibet (Lili) Diana has a name reflecting tradition and emerging trendWith the arrival of Lilibet (Lili) Diana Mountbatten-Windsor, the newest member of the Royal Family has a name that reflects both tradition and an emerging trend.The daughter of Prince Harry and Meghan, Duchess of Sussex, who was born this month in California, has names with deep family ties — something that is a regular occurrence in the Royal Family.Diana recalls her grandmother, the late Diana, Princess of Wales. But in the case of Lilibet — a nickname for her great-grandmother Queen Elizabeth — there’s…
Coca-Cola’s Ronaldo fiasco highlights risk to brands in social media age
The GuardianCristiano Ronaldo’s decision to remove two Coca-Cola bottles from view at a press conference, and dent the value of the fizzy drink maker’s sponsorship of the European Championship, has highlighted the risks brands face associating with sports stars made powerful by the social media era.The Portugal captain, a renowned health fanatic who eschews carbonated drinks and alcohol, underlined his point by holding a bottle of water while saying “agua”, Portuguese and Spanish for water. The water brand in question happened to be owned by Coca-Cola too, but the damage – by a major sports star with 550 million social…
“Zero charisma!” Labour in ‘trouble’ as Keir Starmer’s interview with Piers didn’t help
The ExpressSir Keir Starmer believes he is “turning the party around” as he said Labour needed to stop looking inwards to make inroads to electoral success. But brand and PR guru Mark Borkowski outlined the big problems the Labour leader is facing. He suggested that the timing of the interview indicated to him that his party are “in trouble”.Speaking to talkRADIO, Mr Borkowski said: “The problem with Keir Starmer is he doesn’t connect to people and he has zero charisma.”I think he has the personality of a supply teacher, probably a geography supply teacher and this is what the panic…
The rise and fall of undercover bully Chrissy Teigen
Page SixViewers of “The Voice” will see a surprising new commercial this Tuesday.John Legend — one of the judges on the NBC competition show — will appear in a spot for vacation-rental site Vrbo, along with his wife, Chrissy Teigen, their two young children, and Teigen’s mother Vilailuck “Pepper” Teigen.It should have been a clever piece of cross-promotion. Instead, Teigen is embroiled in a scandal that is casting a dark shadow over her career — not to mention the business deals she shares with Legend and even her mother, who has benefited from Teigen’s fame with a newly released cookbook…
Martin Bashir’s ex-employers urged to look into other celebrity scoops
The TimesThe BBC and ITV have been urged to review how Martin Bashir landed his other big interviews after the damning report into how he deceived Diana, Princess of Wales.Dorothy Byrne, a former head of news at Channel 4, said yesterday that the revelation in Lord Dyson’s finding that Bashir had used “deceitful behaviour” to secure his Panorama interview in 1995 was scandalous.The family of Michael Jackson has demanded an apology for his ITV interview with Bashir and the ex-wife of the late footballer George Best claimed that Bashir had exploited him.Bashir left the BBC in 1999 to join ITV…
Michael Jackson’s UK publicist warned star against now-infamous Bashir interview
Sky NewsA former publicist for Michael Jackson has said he refused to allow Martin Bashir access to the star, adding he felt the journalist had an agenda.It comes following a turbulent week for Bashir, after the Dyson Report found that he faked financial records to secure an interview with Diana, Princess of Wales for the BBC.He later went on to work for ITV, with the broadcaster commissioning a now-infamous interview with Jackson in 2003, where the singer admitted he shared his bed with children.Mark Borkowski, Jackson’s UK publicist at the time, told Sky News that he met Bashir when he…
How Harry’s very LA relaunch has only just begun
The TelegraphJobs appear to be like buses for Prince Harry. Wait a lifetime for an opening and two come along at the same time.The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”.Neither role appears to have required the 36-year-old former Army captain to submit a CV or go through the usual vetting processes as he adds mental health coach and anti-fake news campaigner to his résumé.Yet in keeping with…
Piers Morgan to return ‘turbocharged’ with new ‘TV show & columns’ after quitting GMB
The MirrorAn industry expert has predicted Piers Morgan will return “turbocharged” with a new TV show and more columns after quitting Good Morning Britain.Piers, 55, sensationally walked away from the show earlier this month after a row over his coverage of Meghan Markle’s inteview with Oprah Winfrey.He has since insisted the parting was amicable and he’s going into a “temporary hibernation”.Speculation has been rife over what Piers will do next, and PR expert Mark Borkowski is convinced he’ll come back and be more successful than ever.In a piece headlined: “The Marmite man will certainly be back”, Mark explained: “People think…
William plots royal ‘fightback’ as he urges Queen to respond ‘robustly’ to Harry’s attack
The ExpressPrince William wants a robust fightback against his brother’s attack on the Royal Family, according to a royal expert.The Duke of Cambridge, and the future king, wants the Queen to respond “more robustly” to the fall-out from the Oprah interview. This comes after William said the royals are “very much not a racist family” in his first comments after accusations by the Duke and Duchess of Sussex in a TV interview.TalkRADIO host Kevin O’Sullivan told PR agent Mark Borkowski the remarks, made after a visit to an east London primary school, “would have been arranged”.He said: “I detect from…