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News Analysis: McDonald's takes online gamble

McDonald’s Takes Online Gamble The fast-food chain’s tie with a girls’ website could play into the hands of health pressure groups. …..according to Mark Borkowski, head of PR firm Borkowski, online activity is key to the promotional strategies used by firms such as McDonald’s to boost their image in tough times. http://www.brandrepublic.com/news/article/555855//

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Dream marriage?

Preston and Chantelle: Dream marriage or.. Mirror.co.uk – UK … that contestants who get together post-reality shows make a lot of money – Jordan and Peter Andre being the prime example,” says celebrity PR Mark Borkowski. … http://www.mirror.co.uk/news/tm_objectid=16949549&method=full&siteid=94762&headline=just-a-kiss-and–telle–name_page.html

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WAL-MART: THE HIGH COST OF LOW PRICE

Hollywood political activist and award-winning film-maker Robert Greenwald’s) searing new documentary WAL-MART: THE HIGH COST OF LOW PRICE exposes the unsavory practices of the giant American retailer Wal-Mart, which includes ownership of Asda in the UK. Mark Borkowski comments on BBC Radio 5 Live Breakfast programme on the PR implications of this type of move….