Spin machine: reputation and media experts are turning to TikTok

Just as more tech-enabled amateur sleuths are looking into the actions and statements of those in the public eye, TikTok provides a forum for influencers to join the conversation about their favourite public figures. This can be seen as a continuation of a trend that developed in the Nineties, says Tim Maltin, founder of London-based…

Where did it all go wrong for Marcus Rashford?

PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and…

Holly Willoughby’s Dancing on Ice return ‘to spark major career change’ as she overhauls ‘Queen of Daytime TV’ image

PR guru Mark Borkowski said it must have been incredibly nerve-wracking for the mother-of-three to make her return to Dancing on Ice. He said: “She’s been through a lot and it was good to see her back on the screen connecting with viewers. https://www.thesun.co.uk/tv/25365197/holly-willoughby-dancing-on-ice-return-stephen-mulhern/

Why celebs are over keeping their private lives private

Vogue “PDA has generated significant media coverage throughout history, helping celebrities stay in the spotlight and secure more opportunities,” explains Mark Borkowski, author of The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry, which is being updated later this year. “Using their own channels, like Instagram, for curating imagery or…

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Harry and Meghan warned they need to do ‘something positive’ to ‘recover’ image

According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.” Mark…

Harry and Meghan warned they need to do ‘something positive’ to ‘recover’ image

According to The Express, PR expert Mark Borkowski has said that the couple needs to do something dramatic in order to make a comeback. He said: “2024 is a pivotal year for them. They need to do something to recover and find a new positive tactic because what they’re doing is clearly not working.”Mark is…