Newsweek Mark Borkowski, a British publicist and author, addressed the unprecedented situation Biden is campaigning in, which he thinks is made harder given the position Trump has as the incumbent. This combination he said provides a communications challenge “like no other.””Joe Biden is running a Presidential campaign the likes of which has never been run before….
Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people. Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the…
The Drum The famous mantra of hard-nosed political communication is that you ‘campaign in poetry and govern in prose.’ Well, the Tories have campaigned in haiku and are governing in gibberish. What we saw yesterday was a communications disaster. Is there anyone that is willing to stand up and defend Her Majesty’s Government’s dodgy Powerpoint…
Reputation is hard won and easily lost if you’re not careful. Today, as the judge dismissed multiple claims in Meghan Markle’s case against Associated Newspapers, her reputation is under the spotlight again and will be the subject of many headlines and debates, most of which will examine her motives and image and fuel the type…
The Sydney Morning Herald The Duke and Duchess of Sussex are making some big strategic errors in their quest to get even with Britain’s infamous tabloid newspapers. “They are trying to beat the media with a very big stick,” says public relations guru Mark Borkowski, who regularly advises celebrities facing court. “However, what’s really happening…
The Sun CADBURY has spent more than £1million on a new logo — almost identical to the old one. Its designers say the bolder and louder lettering “puts the humanity back” into the signature seen on Dairy Milk and other bars. PR expert Mark Borkowski said the rebrand by agency Bulletproof could easily top £1million….
Daily BeastBritish tabloid editors say Harry and Meghan were “tone deaf” to attack them in the middle of the coronavirus pandemic, and further evidence of “the worst PR operation in history.”The British crisis management consultant Mark Borkowski told The Daily Beast, “Why is it important to tell the world this now? Aside from the fact that it…
MailOnline Cadbury has spent more than £1million on a new logo that looks just like the old one. The much-loved British chocolate maker has ditched some of the words thickness and slightly re-moulded their tilt. Its designer said this ‘puts the humanity back’ into the signature, which has gone unchanged for 50 years. But critics…
Asharq Al-Awsat For Tyson Fury it was the sweetest of redemption songs. Moments after regaining the heavyweight title in the early hours of Sunday in Las Vegas, he began serenading the 16,000-strong crowd at the MGM Grand with a boisterous two-minute rendition of Don McLean’s American Pie, beaming from ear to ear as they joined…
PR WeekPR pros have given broad – but not universal – support for Yorkshire Tea’s “be kind” response to trolls and detractors, after a senior Conservative politician tweeted his fondness for the brand.”Yorkshire Tea got it right,” said Mark Borkowski, founder of PR agency Borkowski.”Distancing themselves from the ‘game’ of politics rather than just the…