When brands get it wrong: Bud Light is the latest to fall on its face
The Times
“It is a massive wake-up call,” Mark Borkowski, a PR executive, said. “The timing of when they jumped on to the Dylan bandwagon was very close to Nike. The two things were a perfect storm for the naysayers to dive in. “If you look at the great beer advertising throughout the decades — it’s been peerless. “Some of the ad agencies have lost that spirit. They are more interested in how advertising campaigns should look rather than what it sells.”