In 1962, Jean Philippe de Bologne, on the back of his success with the French bicycle company in Deauville, was approached by the chairman of the winter Olympics for Oslo. Jean Philippe took on the job to bolster the publicity for the games by creating a number of aerodynamic cabinets across France. A wind generator was installed in each glass cabinet, capable of simulating winds up to 50 miles per hour, and the cabinets themselves were kept one degree below freezing and filled with ice and snow. In each town, an Olympic skiing contestant would demonstrate skiing skills inside each…

A French publicist, Jean Philippe de Bologne was employed to promote a French bicycle makers in a small town near Deauville. The genius came up with an idea to attempt to break the world record for cycling continuously.

Wolfgang Mayer, a German publicist who was a distant relative of the West German goal keeping ace, Sepp Mayer, came up with an excellent idea to promote a science fiction movie in the 1950’s. The name of the film is not known, it’s all a bit hazy as the publicity for it was actually bigger than the film itself!

I came across a media release that was issued today by the WBUJ (West Bengal Union of Journalists) who are demanding compensation for injured journalists. An “irresponsible act” leaves six journalists seriously injured in India. The International Federation of Journalists (IFJ) who represent more than 500,000 journalists in over 115 countries is shocked by reports that six journalists were seriously injured with one losing both eyes and another in a critical condition, after the police staged an “action replay” of diffusing mines planted by Maoist Terrorists in the early hours of September 21st at Lalgarth , West Bengal, India.

To promote the Westbeau Ranch in Washington State in the 50’s, Jim Moran came up with an idea that thrilled newspaper readers and their families. Moran used a well known actress Lolly Allen (no relation to the stroppy young songstress Lily Allen!) to pose for photographs with Little Tyke, a tame lion.

Following Jim Moran’s success with the National West Virginia Axe Company, he was quickly employed a few months later by a little known Texas Saw Company. Moran employed oarsmen from two competing rowing teams who came all the way from Washington for a cleverly devised photo opportunity. Using huge saws from the saw company, the oarsmen sawed through massive tree trunks that had been felled earlier in the day in an attempt to show how sharp and easy to use the saws were, whilst also proving to be a great way to “work out” for the oarsmen.