Greenpeace’s recent return to the fight against Big Oil has sparked a significant reaction, with their viral film, “Total Pollution: A Dirty Game,” making waves. The video shows a packed rugby stadium drowning in oil as the kickoff whistle blows, protesting Total Energy Corp sponsorship of the Rugby World Cup.This creative approach aims to draw…
As time continues its forward march and the stalwarts of bygone eras gradually recede into history, an intriguing challenge arises: how do we ensure that these cultural giants’ legacies remain preserved and relevant? This quandary becomes particularly timely when we consider figures like Michael Parkinson against the backdrop of a TikTok-driven cultural zeitgeist. In the…
I can’t believe July has passed in a flash. Reflecting on the hustle and bustle of modern existence it’s easy to get lost in a constant cycle of digital distractions. Our minutes are meticulously scheduled, leaving no room for interruptions. However, let us take a moment to reflect on the importance of building in a…
Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day.PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century…
Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day.PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century…
The shockwaves emanating from Kevin Spacey’s acquittal will once again force us to consider how we conduct ‘trial by media’. Exposing sexual impropriety is, of course, a crucial fourth estate duty. Still, it is just as vital that a clear distinction is drawn between the editorial values of reporting allegations of wrongdoing based on fact and…
After another discombobulating 24 hours in the BBC Presentergate spin cycle, I find myself dwelling not on where the stakeholding organisations lie on the chessboard, nor on what the story says about the state of contemporary media and mass communication, but on the human beings watching their futures being pinballed around the news agenda. The reason…
I have finally stopped wincing at the car crash that is Coutts’ Nigel Farage climbdown to think about the miscalculations that drove this disaster.Although he was in some ways a commercial risk, it’s clear that distaste for Farage’s political views was the chief reason for Coutts’s attempts to shut down his account.Many factors massively counteracted…
Having spent most of the past 48 hours being mined for my thoughts on the BBC Presenter story I will try to distil here what I see as the most significant lessons and warnings for communications and reputation management professionals. Please visit (and subscribe to) the Borkowski Substack for my thoughts in full.The Sun used…
Spotify’s choice to sever ties with Meghan and Harry may result in a significant financial setback for the couple. This decision also casts doubts on their dwindling aspirations of attaining the status they crave.Are we witnessing a precarious stack of dominos ready to topple with their other deals? Meghan may have a bright future as…