Divided brothers? Britain’s press pounces on Harry’s fleeting visit.

Publicist and royal commentator Mark Borkowski said the contrast in media treatment showed “just how deep the hatred of Harry is from the British media.” He said it was “unfair” to suggest his visit had been a “PR exercise” and that more likely, like everyone else, he was “shocked” by news of his father’s ill…

Spin machine: reputation and media experts are turning to TikTok

Just as more tech-enabled amateur sleuths are looking into the actions and statements of those in the public eye, TikTok provides a forum for influencers to join the conversation about their favourite public figures. This can be seen as a continuation of a trend that developed in the Nineties, says Tim Maltin, founder of London-based…

Why no one can tune out Taylor Swift

Like her or not, she transcends pop. The PR guru Mark Borkowski says there hasn’t been a star like her since John Lennon or Princess Diana; someone who occupies “a position of obsession”, now “hugely amplified by the splinternet, which means almost everybody is seeing something about her almost every day”.To wit: there are eleven…

Meghan Markle, Prince Harry warned of severe outcomes if royal rift grows

Meghan Markle and Prince Harry have been warned of severe outcomes if their rift with the senior members of the royal family grows in 2024. As per The Express, PR expert Mark Borkowski said that the Duke and Duchess of Sussex should utilise 2024 in order to rebuild their positive image among the public. He…

Where did it all go wrong for Marcus Rashford?

PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and…

Where did it all go wrong for Marcus Rashford?

PR guru Mark Borkowski, who has managed crises for several high profiles footballers, told MailOnline that ‘something is seriously wrong’ behind the scenes. He said: ‘We saw this back in the day with the Rooneys and the Beckhams. Marcus was a golden boy but the constant pressure perhaps of not performing on the pitch and…

Holly Willoughby’s Dancing on Ice return ‘to spark major career change’ as she overhauls ‘Queen of Daytime TV’ image

PR guru Mark Borkowski said it must have been incredibly nerve-wracking for the mother-of-three to make her return to Dancing on Ice. He said: “She’s been through a lot and it was good to see her back on the screen connecting with viewers. https://www.thesun.co.uk/tv/25365197/holly-willoughby-dancing-on-ice-return-stephen-mulhern/

Why celebs are over keeping their private lives private

Vogue “PDA has generated significant media coverage throughout history, helping celebrities stay in the spotlight and secure more opportunities,” explains Mark Borkowski, author of The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry, which is being updated later this year. “Using their own channels, like Instagram, for curating imagery or…