Dragging the king and the England football team into politics was a bad idea, said Mark Borkowski, a PR consultant and author.“This says a lot about how no strategic thought goes into social media,” he said. “It is a medium for clickbait and dogwhistle politics. The mistake most political parties and MPs make is that…
Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “PT Barnum-esque” approach to modern entrepreneurship.“Everything in this cult of personality is fragile,” Borkowski said, but added that…
Littler, whose nickname is “The Nuke”, is the reigning world youth darts champion.He rose to prominence at the 2023/24 PDC World Championships, kicking off the contest with one of the greatest debuts in the history of the sport as he beat Christian Kist in the first round.PR expert Mark Borkowski told SunSport that if Littler’s…
With the legitimacy of images released by the royal family now called into question, London-based public relations and crisis communications expert Mark Borkowski tells PEOPLE that such distrust is “damning” for the royal brand. “The difficulty now is because there is so little information about what’s happening to Kate, if they were going to project…
Charles Anson, former press secretary to Elizabeth II, told the BBC that “getting the right sort of sequence of information is a very difficult thing to do in the internet age”. But the princess’s video “was absolutely right in terms of telling the public at the same time as creating a bit of an area…
However it was recently claimed that Bianca is more than on board with Kanye’s plans.PR Guru Mark Borkowski told Dailymail.com: “Kanye understands outrage and is trying to break the Internet.”I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants…
Catherine’s prerecorded video also directly credited its broadcaster and filmer, BBC, perhaps a “visible sign it was done independently,” Hewson said.The video is a far cry from Buckingham Palace’s brief statement in February announcing King Charles III’s cancer diagnosis. British publicist Mark Borkowski said the grander gesture was necessary: “If it had been a statement,…
But there’s no doubt there has been real shock at how virulent and unkind social media and some global media outlets have been over the past months. As several people with an understanding of Palace public relations put it to me, it’s been the worst example of it ever.PR guru Mark Borkowski says communications for…
British publicist Mark Borkowski said in an interview Saturday it had been a “roller coaster” for royal PR, but the video was proof the royal family remains “a very powerful institution, it has an ability to regain control.”Borkowski said the carefully made video released by Catherine was “extraordinary” and a “tidal wave” sweeping away all…
Mark Borkowski, a public relations and crisis consultant, told The Post that the palace communications team was “struggling with the age of social media where any news vacuum is filled with the most ridiculous theories … like ‘Kate is dead’ or ‘it’s being covered up’ or that she was ‘abducted by aliens.’ That one got…