The secret to Hollywood’s greatest comebacks, from John Travolta to Demi Moore
BBC Culture
“The perfect Hollywood comeback is a carefully orchestrated symphony of narrative parallels and zeitgeist timing,” says Mark Borkowski, a PR expert and the author of The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry. “A sidelined star – like Demi Moore – must step into a role that mirrors their offscreen arc. Add a dash of auteur credibility and just enough edge to provoke chatter, and you’ve got the formula for an A-list resurrection.”