Kate’s personal video sharing cancer treatment update shows ‘vulnerability while staying in control’

The Princess of Wales’s deeply personal video is a “groundbreaking moment” and “tectonic shift” in how the royal family controls its image, a PR guru has said.

Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover, sets a new precedent, showing vulnerability while staying in command.