Masculinity is a huge part of Gillette’s brand

CNA Lifestyle

“It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said.

“Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche is once was.

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