Huge demand for Gareth Southgate – as after-dinner speaker
England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers
Rupert NeateLast modified on Fri 13 Jul 2018 17.10 BST
England’s World Cup stars wanted for motivation and memoirs, say celebrity bookers
Mark Borkowski, a PR and branding expert, said the team’s humble and understated approach would draw many big brands back to football. “Before the World Cup some brands had gone off football because of some of the more colourful behaviour of players and the scandal at Fifa,” he said. “But Southgate’s phlegmatic and humble approach could mean that this could be the start of a new generation of players that brands want to go all in on.”